Getting to know your brand

Everything your audiences knows about your business or organization or project is because of branding. Branding is a visual cue of who you are, what you do, and why audiences should choose you over other competitors. A lot can ride on first brand impressions.

I elevate my clients’ business branding starting with a highly collaborative process of identifying an authentic and effective brand strategy that highlights what they bring to the table. My goal isn’t to make you one-size-fits-all visuals. I’m about listening to your needs and strengthening the identity you’ve worked hard to cultivate.


Interested in learning more?


Branding Services

  • Logo creation

  • Color palette & typography

  • Brand guideline book

  • Brand assets (business cards and stationery)

  • Custom iconography and infographics



I love working with Kristina because she’s not a ‘yes-woman.’ Yes — she listens to my needs and understands my goals, but if there’s a better, more strategic and effective way of doing something, she will provide that feedback. When you work with her, it’s not just about pretty. She genuinely wants to create products that work for YOU and explains why it will work. So, not only am I getting deliverables from her that meet my goals, I’m also learning how to be a better brander, marketer, and promoter for my ventures!
— Kaitlyn Borysiewicz, Content Creator @ Kaitlyn Borysiewicz
Kristina is the absolute best! She is organized, efficient, professional, and talented. I enjoyed working with her to build our brand and our logo. I felt that she listened carefully and helped translate our vision into a reality. She didn’t hesitate when I requested that we make our work accessible and 508 compliant and it was a relief to have someone who was excited and up for the challenge of doing something new. I will always call her first for anything I need.
— Doris Quintanilla, Co-Founder of The Melanin Collective